Mastheads are very similar both in national and local newspapers they seem to follow the same pattern of white on red or black on white text to make the mastheads pronounced and stand out.
The former are called red tops which are generally the tabloids. The broadsheets tend to use the black on white. As my newspaper is a local broadsheet newspaper I will be using the black text on a white background convention. The masthead is the first part of a newspaper the customer will see so it is important that it is recognizable. A logo can also be included but I have decided not to include one as I feel it makes the paper look less of a broadsheet.
