Broadsheet newspaper

The Daily Telegraph is a broadsheet newspaper which is more focused on politics, business and world affairs than a tabloid like The Sun which is more focused on women, sport and celebrity gossip.

Immediately when you compare The Daily Telegraph to The Sun the first thing you can notice is that there is only one image which isn't as big as The Suns front cover images. The rest of the page is filled up with wordy articles that would attract a target audience of a higher intellectual caliber.

The Daily Telegraph's front cover does not use women as an object of desire to gain readers instead it relys on appealing to an audience through the articles that it produces rather than images. Although like The Sun its headline contains a pun it seems to be less tacky and more well thought out as the readers do not buy the newspaper because of the headline.

The Daily Telegraph's body font is much smaller than the font of The Sun as there is alot of text to fit on the page so they have to utilize the space to make sure they can get as much information in the newspaper as possible

The colour composition of the newspaper is entirely black and white apart from the main image as it which makes the newspaper look far more sosphisticated than The Sun and means that they do not have to rely on colour to attract their audience.

The overal tone of the newspaper is that of serious and busy this is because it reflects the target audiences general daily routine of being busy serious business people compared to The Sun that appears to be relaxed and calm.