1. Masthead, this is the title block/logo that identifies the newspaper. The mastheads are categorised into the red tops (the sun Daily star the mirror the echo) as these use a red title and the others are black top
2. By-line the name of the reporter if they are important it is placed at the start of an article instead of at the end
3. Caption – typed text typically found under photographs to explain the picture sometimes found on top.
4. Crosshead – A subheading that appears in the body of text and is usually centred above the column of text
5. Headline – the main title of the page, which is in the largest and most bold font comparable to the masthead. Sometimes known as a banner headline that spans the full width of the page.
6. Feature – this is not a specifically a news item but more related to a personal story by someone such as gossip
7. Lead story – the main story on the front page usually but not always accompanied by a picture.
8. Lure – a word or phrase that encourages you to look inside this newspaper over a rival papers.
9. Stand first – an introductory paragraph before the start of an article sometimes in bold
10. Secondary lead – this is usually only a picture and a headline that entices the reader to read on.
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